ADVERTISING 3 - FINAL PIECES

The poster will be A1 to be displayed in schools, uni and colleges to advertise the show. 

A3 versions of the poster will also be mailed out in a magical unfolding envelope!

And the catalogue will be given out at the actual event.

I'm really proud of these final pieces because I didn't use photoshop, and used Illustrator for the poster and Indesign for the brochure which are 2 programmes I've done my best to avoid until now. It took me SO LONG to do these, and all I could think was "grumble grumble if i'd done it in photoshop I'd be done by now grumble grumble." However I'm glad I didn't give in because I've ACHIEVED SOMETHING!!!!!!!

Advertising 2.2 - POSTER

Continuing on from before, I decided to create a poster and a brochure promoting "The Crisis Commission 2013" (which will just be the same as 2012 cuz yeah)

These are my initial poster designs, and from which ever one I chose I'll go on to create my brochure.

Advertisment 2.1 - CONCEPT

My chosen charity for this project was Crisis, whose main aim is to end homelessness by delivering life changing services and training. I concentrated my research on how they use Art and I found that last year they held an event called "The Crisis Commission" where massive artists like Tracy Emin and Antony Gormley created pieces to be auctioned off. In the show, there was a piece by the artist Nika Neelova called The Partings...

The doors have been taken out of situ, much like when someone becomes homeless, they lose purpose and meaning. They're at angles to show the imbalance and unease of being homeless and also hints at a shelter. I feel doors have a lot of meaning in being homeless, like "doors being shut in your face" and even sleeping in doorways. So as cheesy as it sounds, I've based my work on the quote "When a door closes, somewhere there's an open window." and my initial design is...

I changed the Crisis logo, because I personally don't like it, into this which was hand written with a sharpie. I feel it looks like an artists signature now which has more meaning to my cause and the campaign I want to create.

WHERE DO WE GO FROM HERE?!

Advertisement 1.2 - PRINT AD

"When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas."

Love these - simple concept, good type, reminds me of them record-face-thing people do. 

[end of in depth analysis]

Advertising 1.1 - TV Ad

To kick off our FINAL PROJECT OF THE YEAR(ish), over easter we were asked to look at a range of adverts, including TV, print, guerrilla and environmental.

For the TV ad, i chose to look at my favourite ever - Ikea's "Happy Inside" from 2010 because cats.

Anyway, the ad starts with an establishment shot, but not of the exterior - it's relying on the viewer to know that it's Ikea from the type of furniture and layout of the shop. It shows the cutie cats exploring Ikea, and as the advert progress's, they become more human in their actions in exploring the drawers, sitting on the chairs, getting heads stuck in headboards ect. As the adverts winding down, some weird lady begins to sing, and I'm not sure about the singing - I much prefer the piano on its own, just as the notes match the cats movement. When we were discussing this in tutorial, someone said that they thought it sounded like a cat..so maybe thats why they used it. Anyhow, as it winds down and the cats are getting comfortable, all tucked up in bed, the slogan pops up - "Home, its how it makes you feel" and finishes with a final establishment shot of the Ikea logo with the "Happy Inside" and guess what guys, this advert does make me feel happy inside.

I love the Ikea adverts, I think they're so good - i like the latest one too.