YCN - Bear Cereal

WHAT? Becky are you actually putting up a project and you're not going to delete it because you think you've done a good job?! Christ i need a lie down.

The brief for this project was to create a series of back of pack designs for Bears cereal. In the specification, they state they want to bring the alphabet to life, they want engaging and inspiring content and to build anticipation for future boxes. They wanted the design to be bold, gruff, simple and fun.







To do this I used hand rendered typography, bright colours and used pencil crayon as my media to add the gruff texture. I've also re-rendered the whole box to match the designs - I kept their layout but used pencil crayons, I changed the type to one i made myself to match my style and also re-drew the illustrations.

Each back of pack has a series of activities the kids can do after breakfast, teaching them different skills. The dreams box encourages creativity where the children are asked to draw out their own dreams or keep a dream journal. The seeds box encourages responsibility - it comes with a pack of seeds that the kids plant and water. They also feature interesting facts about the topic to be a bit educational too.

All of the boxes will showcase a "hero letter" and there will be a prompt to tell the kids that they can cut out the letter and spell their name, which also makes them want to buy more boxes.

The boxes all have a "showcase frame" where they can hang a drawing or a photograph thats specified on the box - this for example is a drawing of a dream, but they could photograph their plants and hang them. The back of pack can also be cut out in the frame and hung on walls as individual artwork in kids bedrooms or playrooms.