To kick off our FINAL PROJECT OF THE YEAR(ish), over easter we were asked to look at a range of adverts, including TV, print, guerrilla and environmental.
For the TV ad, i chose to look at my favourite ever - Ikea's "Happy Inside" from 2010 because cats.
Anyway, the ad starts with an establishment shot, but not of the exterior - it's relying on the viewer to know that it's Ikea from the type of furniture and layout of the shop. It shows the cutie cats exploring Ikea, and as the advert progress's, they become more human in their actions in exploring the drawers, sitting on the chairs, getting heads stuck in headboards ect. As the adverts winding down, some weird lady begins to sing, and I'm not sure about the singing - I much prefer the piano on its own, just as the notes match the cats movement. When we were discussing this in tutorial, someone said that they thought it sounded like a cat..so maybe thats why they used it. Anyhow, as it winds down and the cats are getting comfortable, all tucked up in bed, the slogan pops up - "Home, its how it makes you feel" and finishes with a final establishment shot of the Ikea logo with the "Happy Inside" and guess what guys, this advert does make me feel happy inside.
I love the Ikea adverts, I think they're so good - i like the latest one too.
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